1.    Make the story about what you have to offer, by having clear proof points, and desired out take.

2.    Does your case study need to be just a video? Could it be a podcast, or an article?

3.    If your product/service solves a problem, start your case study there and show how you solved it.

4.    In many B2B case studies, another business is interviewed who will endorse you. Ensure the story is balanced in your favour.

5.    Make your case study modular so it is editable into 10-second chunks that can work across your social channels.

6.    Not everything needs to be filmed. Have you got b-roll you could use?

7.    Make sure your case studies are on-brand, executed by people who understand brand strategy and can deliver them creatively.

8.    Make sure your case study is tonally correct, aspirational, reflective of your business vision.

9.    And most importantly, keep your case study short, use text on screen and make it fit for consumption across platforms and devices.